Tuesday, November 18, 2008
The Myth about blue jeans in Russia
Before I came to Moscow, many people suggested that I should stock pile name brand jeans and sell them here. When I arrived, I got the impression that this actually might not work as well as many people thought. Everywhere I looked, people were wearing jeans. As I observed this, I felt slightly out of place because I only brought one pair of "blue jeans" with me, and Moscow is surprisingly prolific in jeans. I believe that the myth about the demand versus supply stems from how things were in Russia the decade or so following the opening of the iron curtain. After clothes shopping yesterday, I know that while you might be able to sell SOME jeans on the street, prices would have to be low, low, low because jeans are in an overabundance here. I was looking for work clothes yesterday -- nice trousers and tops -- and some shops I went in had nothing but jeans, jeans, jeans wall to wall (and this was true in several shops, not just the Levi's store).